Hillary Clinton : Six Solid Steps for Sure Success

“When going gets tough, Tough gets going”. That should be Hillary R. Clinton, the next President of America.

However, if proverbs were to chart history, then every thing would have been so easy to predict or achieve. Now the million dollar question! Why is Hillary Clinton going through a rough patch in the race, when she has every thing it takes to be the next President of America? If she has knowledge, if she has personality, if she has right experience and if she is ready, then why not a smooth sailing for her vis-à-vis her opponents?

This was baffling me hence I tried doing a bit of back-yard research (in Atlanta / New York and Jersey City) and here is what I could extract to solve the puzzle:

• Some think she is not trust worthy. When I asked why, then there is no firm answer
• Some think she is rigid. Again when asked for data, no convincing answer
• Some think she is like Bush, bringing family era into American politics. When I asked what is wrong with that, if an individual is good to rule and govern. Again no convincing counter argument

So, perhaps the above 3 reasons could be why a formidable Mrs. Clinton gave room to her young opponent. Clearly it is more like a communication or perception challenge, which we face in Corporate-World every day. Perception, not handled well on time, mostly becomes reality.

Perhaps, Hillary has to talk about her strengths in mega proportion now. She has to remind every one that she is ready to lead and direct a new course for America that will bring Prosperity, Happiness and Hope back to every one. A desired change and the buzz word from her opponent camp.

If I were to lead her campaign, I would initiate the following 6 steps on a yesterday basis.

6 solid steps for a sure success:

1. Visibility: Have more programming events at CNBC / MSCNBC / CNN and International Channels (Asian / Spanish). She must appear more often on the national media, not just through expensive Ad campaigns only but also on popular TV & Radio shows.

2. Heritage: Hillary has to show her past work, including the time at White House as First Lady. Being the First Lady in past is no shame or weakness but a privilege. Show the footage about her social work in the past with Women / Afro Americans / Asians / Latinos / Education and Jobs. This will put her in direct contrast against mere words of Mr B. Obama.

3. Experience: We all know, there is no substitute to experience. Hillary has more experience than Mr Barack Obama. Present that to the Americans and world media. Show her past exposure with world leaders and her firm understanding about the world affairs, both Economy and Polity. This relevant experience will provide strong foundation for the successful American Foreign Policy. A much needed requirement for the Super-Power. This will indeed give her the edge in the campaign.

4. Strengths: Bill and Chelsea are her biggest strengths and assets on her side. She must learn to leverage them well. Bill Clinton is an undisputed Brand. It is like Pope for Christians. Don’t put him into the back-seat. So is Chelsea. Let them campaign to different audiences. Ex President Mr Clinton can reach out to Afro Americans / Asian and Hispanics while Chelsea can easily win back College and young crowd.

5. Message: Hillary has every thing on her side. She is a successful Senator / mother and a loyal wife. A core of the American Values. Let her present that image to media and masses. When she is on the dais or at debate, let her say that she is proud of her past and a symbol of American Dream. Like her, every women, every girl and every American could be the First Lady or the next President of America. This message should be repeated without fail.

6. Presentation: Clothes are good but she must have a solid presentation too. Hillary has to start saying that she is better and she is ready for the post. She is ready to serve. She is ready to instrument CHANGE that is both acceptable and durable. Her speeches should have life and vigour. She should not read the speech. She should speak from her heart. Americans love heroic ways and oratory skills. She must work on this part which is weak, I must admit.

It will be shame to see that Hillary R. Clinton, with all her capabilities missing the finishing line. I sincerely hope, soon some one in her team could work on these 6 Solid Steps. If yes, then she will be the next president of America. I am still hopeful.

Cheers !!!

Manish Jaiswal

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